Most tint and PPF shop websites fall into two groups: an old template with a gallery and a phone number, or a social media page doing a website's job. Either way, the customer has questions the page doesn't answer and no easy way to get a price.
The five questions your site has to answer
- What do you do? Tint, PPF, ceramic coating, detailing, windshield film. Each service gets its own section or page, not one long list.
- What's the difference between my options? Film tiers and coverage packages, explained in a comparison table. For how to explain tiers in plain English, see selling film upgrades.
- Roughly what will it cost? Starting-at prices by service and vehicle class. The price sheet guide covers how to set them.
- Are you any good? Real photos of your installs, close-ups of edge work, the brands you install and your real Google reviews.
- How do I get a quote or book? A short quote form, plus tap-to-call and tap-to-text.
The last one is where most local shop sites fall short. Of the 106 Michigan tint, PPF and detailing shop homepages we checked in October 2026, 95% had no tap-to-text link in the page code. The county breakdown shows the rest.
The quote form, field by field
| Field | Why it's there |
|---|---|
| Year, make and model | It's what you price from, so it comes first |
| Service and coverage | Tint windows, PPF package or detail level, with a "not sure, help me choose" option |
| Timing | This week, this month or just researching, so you know who to answer first |
| Phone and preferred contact | Most customers want a text, not an email |
| Photo upload (optional) | Old film, existing damage or the car's condition, which saves a back-and-forth |
After they hit submit: the request goes to your phone instantly. The customer sees a confirmation that says when you'll reply, and gets a copy by text. If it comes in after hours, the confirmation gives the time you open. Every extra field costs you completions, so keep it to what you need to quote.
Build decisions that are specific to tint and PPF sites
| Decision | What we do | Why |
|---|---|---|
| Prices by vehicle class | One small table per service: coupe/sedan, SUV/truck, exotic, with starting-at prices | The customer finds their row in seconds, without a per-window calculator |
| Film tier comparison | Three columns, with heat rejection and warranty in plain English and the darkness choice separate | Separating darkness from performance is what makes the upgrade make sense |
| Gallery structure | Organized by service and vehicle type, each finished-car photo paired with an edge or detail close-up | Buyers look for their kind of car, and close-ups prove craft |
| Brand and certification | Film and coating brands named on the service pages, linked to the maker's installer locator if you're listed | Buyers search brand names; a locator listing is proof you didn't write yourself |
| Booking | Online booking for fixed-length jobs like tint and maintenance washes; a quote request for PPF and correction | High-ticket jobs need a conversation; quick jobs shouldn't |
| Tint law note (Michigan) | A short, accurate line on the tint page, linking to the official statute | It answers the most common question before it becomes a call. See our tint law guide. |
The technical basics (fast loading on a phone, clear titles, structured business data, alt text, accessibility) come standard on every build. Our free shop audit checks those on your current site.
A shot list, so every install becomes website material
Real photos beat anything else on the page. Have whoever finishes the car take these five shots before handing back the keys:
- A three-quarter front view of the finished car, in daylight or under even shop lights
- A close-up of an edge: a door jamb wrap, a hood edge or a tint line at the top of the glass
- The film or coating box, or the brand label, next to the car
- An interior view looking out through tinted rear glass
- For PPF or coating: a panel under an inspection light, or water beading after a rinse
Get the customer's permission, keep plates and faces out of frame, and drop the photos in one shared folder each week. The filming guide covers video.
Pages a tint or PPF shop site usually needs
| Page | What it has to do |
|---|---|
| Home | Who you are, what you do, proof and a quote button above the fold |
| Window tint | Film tiers, prices by vehicle class, the tint law note |
| Paint protection film | Coverage packages, brands, warranty, close-up proof |
| Ceramic coating and detailing | Packages, what's included, care rules, maintenance plans |
| Gallery | Real work, organized by service and vehicle |
| Get a quote | The form above, plus call and text options |
| About and location | Your story, hours, a map and directions |
We don't build dozens of near-identical "tint in [city]" pages. They look spammy to Google and to customers. If you have a second location, it gets a real page with its own address and photos.
Timeline and price
Most shop websites are delivered in about 7 days once we have your photos, services and price ranges. Websites start from $1,500 as a one-time project. If you also want ads, the Growth plan adds dedicated landing pages for your campaigns. See the pricing section.
Website questions
I already have a website. Do I need a new one?
Not necessarily. Sometimes a better quote form, starting prices and real photos on your existing site are enough. Run the free audit first, and we'll tell you honestly which makes sense.
Will a new website get me to the top of Google?
A well-built site helps, but local rankings depend heavily on your Google Business Profile and reviews. See the profile and reviews guide. Nobody can promise a position.
Do you write the content?
Yes. We draft every page from a short call about your services, films, prices and how you work. You approve everything before it goes live.