Marketing agencies love screenshots of their best day. We'll show you real numbers too, but with the context that tells you what they actually mean.
Lead ads for a Metro Detroit tint, PPF and detailing shop
Client: a tint, PPF and detailing shop in Metro Detroit. The name is withheld. Channel: a Meta (Facebook and Instagram) lead campaign. Numbers come from the ad account's own reporting, captured in October 2026. "All-time" covers the life of the campaign up to that capture. The two one-day rows are the day before capture and the capture day itself (a partial day).
| Timeframe | Leads | Cost per lead | Spend | Reach |
|---|---|---|---|---|
| All-time | 150 | $12.09 | $1,813.37 | 36,556 |
| One week | 18 | $9.61 | $173.01 | 5,600 |
| A single day | 5 | $7.86 | $39.31 | 1,632 |
| A same-day snapshot | 7 | $5.93 | $41.49 | 1,424 |
What it means: for this shop, local drivers were willing to raise their hand for tint, PPF and detailing work at roughly a dozen dollars per lead over the life of the campaign. Over the most recent week the cost came in lower than the all-time average.
What it doesn't mean: a lead is a person who submitted their details or messaged the shop, not a booked job. Ad platforms can't see which leads became installs; that depends on how fast and how well the shop follows up. Single days swing a lot, so read the one-day rows as snapshots, not a trend. Other shops, offers and seasons will produce different numbers, and none of this is a guarantee.
Website and landing page work
We've built landing pages and websites for local businesses, including a multi-location collision repair landing page built for Google Ads: call tracking, ad-group-specific headlines, open and closed hours logic, and a damage-photo upload on the intake form. You can see examples of our design approach in the work section of our homepage. Those are clearly labeled concept builds, not passed off as client sites.
How we measure results for a shop
A screenshot of cheap clicks doesn't tell a shop owner much. When we run a campaign for a tint, PPF or detailing shop, these are the numbers we report every month, with the definitions we use:
| Number | What it means | Why we track it |
|---|---|---|
| Cost per lead | Ad spend divided by quote requests, calls and messages from the campaign | An early signal of whether the creative and targeting work |
| Contact rate | Share of leads the shop reached and spoke with | Shows whether follow-up speed is costing jobs |
| Cost per booked job | Ad spend divided by jobs that actually got scheduled | The number that decides whether to scale or stop |
| Booked revenue | Ticket value of the jobs the campaign booked, as reported by the shop | Ties ad spend to money in the register |
| Revenue per ad dollar | Booked revenue divided by ad spend | The simplest way to compare one month, service or offer to another |
Booked jobs and revenue come from the shop, since the ad platform can't see what happens after the call. That's why we ask clients to tell us which leads booked. It takes a few minutes a week, and it's the difference between optimizing for clicks and optimizing for installs.
What you won't see here
No invented reviews or testimonials. No stock photos pretending to be client work. No "we tripled their sales" claims without the numbers behind them. No client names without permission. Every number on this page comes from an ad account's own reporting, and new results will be added the same way, with the same context.